The Flushing Effect

An underestimated marketing argument! 


Karl-Heinz Lüpkes

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The Flushing Effect - an underestimated marketing argument!

Some spray products have it: the property of driving cockroaches out of their hiding places. Multiple benefits for the user. The user notices that there is an immediate reaction: The cockroaches leave  their hiding places promptly after the treatment. The insects run over the still damp surfaces and the effect occurs faster.

This effect is well known, e.g. in spray cans containing pyrethrum to determine the infestation of cockroaches.

Some people say the Flushing Effect effect cannot be tested in the laboratory. Yes, of course!  It works! How many cockroaches run out of treated hiding places within what time? That can be determined.


Perhaps your product also has this very positive property!? Then why don’t you take  advantage?

Contact us, if you are interested.

Your Competent Test Institute.